Marketing Pubs
Employee Pubs
Calendars & Posters
Advertisements
Shareholders
Marketing publications for prospective and existing customers.
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Format |
Description |
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The NP produced The NORTHWEST from August 1927 to April 1969, when it was replaced by GO! magazine. It was published monthly until April of 1955, when it switch to every-two-months with the May-June issue of 1955. The publication was targeted at NP customers and potential customs. While the articles are somewhat lightweight, there are true nuggets of historical and modeling information in some articles and in many of the pictures. All the PDFs in the collection can be searched for specific names, locations, businesses, or terms. Issues are 8-16 pages. |
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The employee- and customer-focused publications underwent some dramatic changes during the last three years of the NP. The last publication introduced was a combination of The NORTHWEST and The TELLTALE (later MAINSTREET). GO! was roughly 24 pages, with the middle 8 pages included as an insert. The insert targeted employees, while the other pages targeted customers. |
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This monthly, four-page publication was published by the Passenger Traffic Department. Articles were diverse and included such topics as Yellowstone Park visitation or enhancements, special Girl Scout gatherings, celebrities riding the North Coast Limited, and exciting destinations like the Seattle World's Fair. It would appear The North Coaster was intended for agents who sold passenger train tickets; either NP employees or others in the travel industry. |
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A small sample of NP marketing brochures, including one that promotes NP overseas shipments or one that touts piggy-back trailer service. |
Publications produced for employees.
Resource |
Format |
Description |
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Published monthly by the Advertising and Publicity Department from January 1940 to June 1967, when it was replaced by MAINSTREET, this publication is targeted squarely at NP employees. It includes retirement notifications for every month, along with safety records and short articles on topics related to employees. For years, the TellTale included a table listing all the Northern Pacific retirees, their positions, and years of service. In addition, The TellTale often included a table of injuries, a listing of promotions, and facts on the Northern Pacific Beneficial Association. |
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MAINSTREET was a replacement for The Telltale, running from 1967 to 1969. This publication had the look of a small-town newspaper, 11x17 inches. The subjects were diverse, from new equipment announcements to beauty-contest winners. This started out as a monthly publication, then every two months, with the last issue covering four months. |
A sample of the many calenders and posters produced over the decades.
Resource |
Format |
Description |
|---|---|---|
JPEG |
A sampling of the medium-sized, squarish calendars produced by the NP. A primary recipient is thought to have been schools. Note: The Vista Dome Package 2025 includes scans of over 40 calendars (as of December 2025), in high-res JPEG format, from 1932-1970. |
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JPEG |
A modest selection showing the wide variety of posters the NP produced, for different audiences. Note: The Vista Dome Package 2025 includes scans of nearly 30 posters (as of December 2025), in high-res JPEG format, from 1932-1970. |
A collection of advertisements from various sources.
Resource |
Format |
Description |
|---|---|---|
JPEG and PDF |
A sample of advertisements from magazines, flyers, and other sources. Note: The Vista Dome Package 2025 includes scans of over 525 ads (as of December 2025), in high-res JPEG format, from 1932-1970. |